DIGITAL ANALYTICS, REPORTING & CUSTOMER INSIGHTS

Hi, my name is Andrew, a Data Analyst working in Toronto, Canada.

I'm a self-motivated, detail-oriented, and technically sophisticated research and analytics professional with over 17 years of experience specializing in Web Analytics.

In my career, I’ve navigated diverse landscapes, having worked in Media, Retail, and Financial Services industries supporting UX, Marketing, Sales, Strategy and Leadership teams.

Whether it’s dissecting online user behavior, optimizing conversion funnels, or calculating the return from marketing investment, I’m passionate about turning data into meaningful narratives.

I’d love to explore how my professional experience and analytic skills can help with your organization’s data-driven journey.

Get in Touch!

My approach to Data Analytics

Reporting & Dashboards

My objective, no matter the tool, is to create dashboards that present key metrics clearly and concisely, allowing users to quickly identify trends and extract actionable insights. I focus on building trust in the data, ensuring that stakeholders have the confidence to make informed decisions based on my reports.

Ad Hoc Analysis

My approach starts with clarifying the information required and the preferred output format, whether it's a table, chart, or slide. I then explore the underlying business question to understand the context, which helps me identify additional data sources or methods that could be valuable. My goal is to deliver analysis that is straightforward and actionable, ensuring clarity in my recommendations. I also document my process to promote transparency and make future requests reproducible.

Data Governance

In a self-serve data culture, effective data governance is essential. Establishing clear guidelines on data ownership, privacy, and compliance not only mitigates risks but also empowers users to make informed, data-driven decisions. I make sure that the segments and metrics I create and share are accurate, well-defined, and thoroughly documented.

Training and Presentations

When delivering data-based presentations, I begin with a clear objective and structure the content to lead the audience through key insights in a logical, step-by-step manner. I utilize visuals, such as graphs and charts, to make complex data more accessible and ensure that I don’t overwhelm the audience with excessive information. I also anticipate potential questions and come prepared with answers to address them effectively.

Research Projects

When conducting research projects, such as surveys and usability tests, I begin by clearly defining the learning objectives and the specific questions the study aims to answer. I meticulously plan the methodology, detailing how data will be collected, analyzed, and reported. One key lesson I’ve learned is the importance of piloting the study beforehand to identify and address any potential issues before full deployment.

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